STRATEGY / CONTENT / ABM / SEO / SALESFORCE
Over the last year and a half I worked at TRG Solutions a leading end-to-end mobile device technology company, through this time I planned, executed and managed multiple campaigns targeted toward enterprise-level companies with a revenue of £250m to £6b. All marketing activity was focused towards one of three pillars; increasing revenue, repositioning ourselves as the sustainable industry option, and introducing multiple new SAAS products to the industry.
During my second year at TRG I was asked “If I had a magic wand what would I change?” I suggested based on our ideal customer profile that we move some of the resources from our sales-led GTM to an experimental Account Based marketing campaign.
Our objective was to secure high-value accounts and drive personalised engagement with key decision-makers. The campaign involved thorough research to identify suitable target accounts aswell as key individuals within the organisation. I aligned with Sales to tailor our messaging and strategies with prospect pain points and objectives and establishing personalised connections.
By leveraging a multi-channel approach involving personalised email campaigns, tailored social media outreach, direct mail and targeted digital advertising, we brought on three major clients, all spending over £1m in their first year, a major success for the company. Our campaign hit our revenue target and, solidifying relationships with high-value accounts and fostered long-term partnerships.
During my second year at TRG I was asked “If I had a magic wand what would I change?” I sugegsted based on our ideal customer profile that we move some of the resources from our sales-led GTM to an experimental Account Based marketing campaign.
Our objective was to secure high-value accounts and drive personalised engagement with key decision-makers. The campaign involved thorough research to identify suitable target accounts aswell as key individuals within the organisation. I aligned with Sales to tailor our messaging and strategies with their pain points and objectives and establishing personalised connections.
By leveraging a multi-channel approach involving personalised email campaigns, tailored social media outreach, direct mail and targeted digital advertising, we brought on three major clients, all spending over £1m in their first year, a major success for the company. Our campaign hit our revenue target and, solidifying relationships with high-value accounts and fostered long-term partnerships.
In my role, I took on the responsibility of producing impactful sales support content that helped drive business growth. Understanding the importance of aligning marketing efforts with sales objectives, I focused on creating materials that effectively communicated value and supported the sales team in closing deals.
Through collaboration with the sales team, I gained valuable insights into the needs and pain points of potential customers. Leveraging this knowledge, I developed persuasive content such as sales presentations, product brochures, and case studies. These materials highlighted the unique selling points of our products and services, addressing customer concerns and providing compelling reasons to choose our offerings.
Furthermore, I ensured that the sales support content was easily accessible and well-organized, providing the sales team with the tools they needed to effectively engage with prospects. By equipping them with compelling content, I helped build their confidence and enabled them to deliver persuasive pitches that resonated with potential customers.
The results were evident as the sales team reported an increase in conversion rates and shorter sales cycles. The content I produced played a vital role in showcasing our value proposition, overcoming objections, and ultimately closing deals. The collaboration between marketing and sales proved to be a powerful combination in driving business success.