BRANDING / PRINT / SOCIAL MEDIA / SEO
In turn, I’ve carried out market research that determined where the company should expand, implemented multiple lead generation paths and created, managed and tracked a long-term always on content creation plan.
Working closely with their directors and sales I created a constant-conversation environment has allowed me to accurately target correct demographics clients and
Combining data, graphics and content, creates targeted, eye catching, and engaging content, a key component of my strategy and skill set I am able to bring to the work environment.
“The Style”Guide” is a quarterly released newsletter by Fabric Gallery and Interiors. The idea to launch our own style guide which contains; industry news, upcoming trends and even a look some of the projects our team have worked on has allowed a personal look into our work and been a valuable tool in allowing us to remain in contact with clients.
This has attracted a broad range of signups from both past and potential clients.
Through revamping the under utilised Facebook page and implementing a “Content is King” approach I have drastically increased both post reach and engagement whilst maintaining a steady growth of followers. Across the year, my efforts have resulted in a positive ROI with both new and returning customers visiting the shop and our online sales portal.
Through my effort of re-organising, restructuring and writing much of the content on the website I have been able to ween the company off our reliance on CPC traffic. This new content plan has resulted in higher search engine positions, increased user engagement and time on site. This along with additional back linking and all over improved customer experience we have seen a higher rate of online conversions.